Global Marketing Campaigns
Art direction
Rothy’s
200M+ plastic bottles turned into shoes & bags
Based out of San Francisco, Rothy’s a fashiontech startup that focuses on sustainable wear. Over 200 million water bottles and plastic bags have been converted into fabric to create the most durable and comfortable shoes.
My role was mainly in design for social media campaigns, utilizing videos, photos, and animation with user generated content and also editorial material. The aim was in pursuing and maintaining an exceptional level of craft with the highest design standards and attention to detail.
Video Ad
Azaleasf
Curated clothing, lifestyle, beauty + home goods for men and women
Led a creative team to produce impactful visuals through strong internal collaboration and partnerships. Developed bold, brand-defining campaigns that align with the brand’s positioning, delivering thoughtful solutions that differentiate and drive business results. Oversaw the strategy and execution of multiple touchpoints, including campaigns, digital assets, video production, social media, and events, ensuring all visuals are consistent and on-brand. Well-versed in both men and women’s wear campaigns.
Old Navy
Online Toddler & Kids Campaign
Designed impactful promotional assets for campaigns, in-store displays, social media, and digital platforms. Art directed the design of of all flagship stores globally with a team of 100+.
